The 15th annual topsOrtho™ Users Meeting is heading to Las Vegas, Nevada. Shannon Patterson will be taking the stage at the event and sharing a wealth of knowledge within her two presentations.
Market Disruption & The Patient Experience
The orthodontic industry is currently feeling disruptive change due to new technologies and a colossal shift to consumer-driven dentistry. In this lecture, Shannon will identify the current market disruptions including new technologies, changing consumer trends and nontraditional competitors entering the market space. As a team, it is important to understand that these changes are not a passing trend but the new normal. One major key to surviving market disruption is to change the game internally. This presentation will focus on identifying your “practice differentiator” and why it is critical for future growth. The consumer has spoken, therefore it is imperative that practices deliver and focus on an exceptional “patient experience” to show patients there is no replacement for specialized orthodontic care and one-on-one interaction.
How to Successfully Navigate Growth Amid Change (Doctors Only)
This presentation will provide practice owners foundational awareness and key insights in today's changing landscape. With many changes taking place in the market, Shannon will discuss the facts and trends of the current market offering doctor-owners the knowledge to make strategic decisions for the future of their practice. In addition to presenting up-to-date orthodontic market data, this lecture will identify the major pressures the specialty is facing. Among these changes is new technologies and consolidation in both general dentistry and orthodontics which is occurring at an accelerated pace. This presentation will provide data needed to stay competitive and make strategic decisions about the future of your practice.
On behalf of the Cleveland Society of Orthodontists, I want to tell you how much we enjoyed your presentation on Business Succession Planning. Our members who attended spoke favorably about the information you presented and were glad they attended. Your lecture brought new insights and valuable information to our profession; I would imagine they will all put some of your ideas into practice.
-Lorraine Mollohan, Executive Director