We are pleased to provide the following testimonials for your review.
We have worked with Bentson Copple & Associates for several years and utilized them for multiple services. We cannot recommend them enough for always being available. Shannon is a joy to work with. She is extremely knowledgeable, efficient, and goes the extra mile to ensure client satisfaction.
As our business continues to grow, we are grateful to have found a company to be on our side whenever the need arises. We appreciate their professionalism and looking forward working with Shannon and the entire Bentson Copple & Associates team in the future.
The Bentson Copple & Associates team was very thorough, conscientious and professional during the transition process in the sale of my practice. I give them the strongest possible recommendation!
Of all the decisions I’ve made in 39+ years of orthodontic practice, signing with Bentson Copple & Associates was undoubtedly the best. Their expertise, professionalism and attention to detail has been nothing short of sensational. All responses from them were prompt and accurate. In just a couple of months, they found the perfect candidate to purchase the practice, and they made the experience enjoyable and stress-free. Now I am looking forward to the next phase of my life with great anticipation, largely due to the fine staff at Bentson Copple & Associate .
From initial contact to "final closing", Bentson Copple & Associates handled everything with the utmost professionalism and privacy. Highly recommend for any aspect of practice transition.
The fact that there was very little contention between me and my associates/partners over the initial employment agreement all the way through the final partnership agreement speaks to the equitable arrangement that Bentson Copple & Associate helped to create. This has been an incredible experience.
Working with Chris and Doug made what originally seemed to be a very complicated process, into a seamless transition that all parties were happy and comfortable with. Thanks for keeping us smiling through the whole thing.
Doug and Anthony are a great team. Very thorough in their analysis of the practice and partnership proposal and extremely helpful in negotiating with the seller on my behalf. I feel confident that I got the best result possible because of their knowledge and insight throughout the whole process.
Doug Copple provided outstanding advice and perspective throughout the process. He was accessible, timely and supported both our local attorney and CPA. What a professional!
When I negotiated and enacted the sale of my orthodontic practice, Bentson Copple & Associates provided a competent, steady, hand through the process. As a seller, I was pleased that my buyer shared my confidence level. We did not retain anyone outside of the Bentson Copple & Associates umbrella. I would recommend them highly to anyone considering a practice transition.
I highly recommend Bentson Copple & Associates to anyone involved in a practice transition. I had worked very hard to build a high quality, profitable practice with an outstanding reputation, strong patient and dental referral base, modern spacious facility and well trained and experienced staff. I didn’t think I’d have any difficulty when I decided to retire and to sell my practice. On the contrary, being in a small rural community in a northern climate made it very difficult to attract the quality candidate that I - and my patients, dentists and staff - would be happy with.
After several years of interviewing candidates that either didn’t want to practice in a smaller community or, were incompatible with my practice philosophies, I turned to Bentson Copple & Associates. Shannon assured me that they would find a buyer and that they would try to find someone with the same practice values. Within three months, I made contact with my future buyer and the practice, and my building, was sold six months after the initial contact. Shannon was an upbeat, supportive and knowledgeable liaison between my buyer and me during the entire process, which is important since every transition has bumps along the road. They worked seamlessly with my consultants and those of my buyer, which was a big plus.
(Our daughter graduates from high school this year and my son plays baseball in college. The timing is perfect for my wife and I to follow his baseball season and to travel more during retirement. Without Shannon and Bentson Copple & Associates, this may not have been a reality.) Thank you.
I would like to thank Shannon for her patience and persistence in helping find the right practice fit for my family and I. Although it took years, she continued to contact me to discuss each opportunity that came available that fit the parameters we had discussed. She was instrumental in helping work through the challenges of a transition. I would also like to thank Doug for working diligently in seeing this transition to the finish line. Together they displayed great professionalism.
I have had the privilege to work with Shannon Patterson at Bentson Copple & Associates to help find the perfect match for my orthodontic practice. They sent several candidates our way, yet always made a recommendation to which ones they felt would be a good fit for our office. They took their time to visit with us about our culture and our priorities and also took time to visit with the candidates about their needs and expectations. They do an excellent job with managing expectations of both parties and doing their best to find a great fit. I have been very thankful with both of the recommendations and hope to be able to use them again in the future.
We’ve been working with Bentson Copple & Associates for years and have always been very happy with the hard work they have put into helping us find candidates for our practice. As ‘industry insiders,’ they are always helpful in assuring that expectations of all involved are realistic based on current market trends. Additionally, Bentson Copple & Associates understands that the services they provide are much more than just a financial transaction… they are helping to facilitate relationships.
It's been a pleasure working with Shannon and the team at Bentson Copple & Associates! I've worked with them as a buyer of a practice that they represented, as well as their recruitment services for placement of an associate doctor. I found their services to be nothing less than professional, prompt, and attentive to my needs. I will continue to seek their help as we grow.
Bentson Copple & Associates' guidance led me through a smooth, positive transition experience. I felt Anthony, Chris, and Doug always had my very best interest in mind.
When it comes time to sell my main office, I most definitely will use Bentson Copple & Associates. They are extremely knowledgeable, professional, and caring. I give them a “5-star” rating for their individualized approach.
Thank you all at Bentson Copple & Associates for your outstanding help and work during this transition.
I would highly recommend Bentson Copple & Associates to anyone looking for an orthodontic position. I could not have been more impressed with the whole process. Shannon was absolutely fantastic to work with—showing unparalleled professionalism and a welcoming personality and sense of humor. She was very clear with the employer regarding their expectations and was able to match me to the right position from a thorough interview about what I was looking for.
I found Bentson Copple & Associates to be extremely helpful in my search for an associate. I found that the candidates they sent to me were of high quality, and the recommendations that they made to me regarding what I should be offering and expecting were also excellent. I would recommend them to any of my colleagues.
With our practices, I often find the most helpful surveys are the ones which provide less than excellent feedback. I tried to find an area where improvement could have been helpful. In the end, I couldn’t find anything that didn’t deliver on my expectations. I found Shannon to be a great active listener. Providing me with info on what’s going to be most attractive to a candidate, as well listening to what we’re looking for and helping us come up with a win-win was what I most appreciated. You understood our dynamic of practice management and adjusted your style to meet our needs. I’ve worked with a lot of consultants, and most try to force you into their model. With Bentson Copple & Associates, you tailored your model to fit our needs.
My experience with this company has been outstanding. The entire organization was committed to make the transition process, whether seller or buyer of a practice, as seamless as possible. I highly recommend the entire team at Bentson Copple & Associates.
I first contacted Bentson Copple & Associates after two years of unsuccessfully attempting to sell my practice and retire. During my initial conversation with Chris Bentson, he immediately mentioned that Shannon Patterson had a promising contact. Shannon and I spoke soon afterwards about the lead. All of this occurred prior to signing a contract. Four months later, the practice was sold, and I am now enjoying retirement. Chris and Shannon did an outstanding job! Many thanks!
A great team of advisors. Everyone works together well. From valuation to finding the right buyer through all the transition, including legal help, everyone was right there to help. A big thank you for everything!
I want to thank you for your contributions to the practice management course our college recently provided for orthodontic and endodontic residents. Because of the efforts from professionals like you, our college is able to continue recruiting outstanding graduate students who will become leaders in their specialty. Thanks for your efforts on behalf of our college and its students.
By far the most informative seminar I’ve had in my education. Very valuable information! Thank you so much! I will be associating in August and needed to hear this.
The Bentson Copple & Associates team exceeded expectations from valuation to guidance during the search for a buyer, then they recommended a wonderful attorney to close the deal with the chosen candidate. Knowledge, timely execution of the valuation, presentation, and personal attention were worth every dollar.
Working with Bentson Copple & Associates to bring on a new partner has been wonderful. Transitions are as much about people and relationships as they are about numbers, and their team gets that. I would highly recommend them for such an important event in your practice.
I just wanted to say thank you for all your hard work and dedication to getting our partnership set up. We’ve been working together for a couple of months now, and things are going great. You have helped set us up for a long-term successful relationship, and for that, we are very grateful.
We probably had one of the most challenging and dynamic practice sales of all time. Chris and Doug were top notch professionals throughout this process. Chris did the appraisal and initial discussions. Doug then followed up on the balance of the transition. Hard working, diligent, patient, thoughtful, fair, and experienced – these are just a few of the descriptions that I can quickly imagine when I think of my initial impressions of their work. I’d recommend Bentson Copple & Associates in a heartbeat. They are the best. Thanks is not enough to express my gratitude.
I have worked with Bentson Copple & Associates for both finding an associate and also for the sale of my practice. They truly care about their clients and their knowledge is amazing. I recommend them for all their services.
The valuation provided a marketable package that was clear & concise. For the buyer, this made getting financing a slam dunk.
I have been thoroughly pleased with all of my interactions with the Bentson Copple & Associates team! I graduated from residency in a time when it seemed like no one was selling practices, so I have had the privilege of working with Bentson Copple & Associates on and off for more than five years as I have identified and analyzed practice opportunities in search of the right fit for me. During that time, I worked with all of the national orthodontic practice brokers/transition teams and several regional and local groups, and without question, Chris Bentson, Doug Copple, Shannon Patterson, and Laura Overcash are the most caring and competent group of professionals I have worked with, really, in any field! I would recommend them to anyone and everyone who has a transition need without any reservations!
From my very first experience with Chris Bentson, I was impressed by the personalization of his services. Even when I was a resident, he always called me by name when I saw him at meetings. On a few occasions, he called me personally because he had become aware of a practice opportunity that he hadn't formally listed yet that he felt was a good fit for me. Considering the vast client pool of a national practice transition group, that was extremely impressive to me. Personalized service is one of the distinguishing characteristics of the entire group, in my experience.
My interactions with Doug Copple have been similarly impressive. His financial analysis and projections are outstanding, accomplished in a timely manner, and well-communicated verbally and in writing. He has a unique ability to explain the technical in understandable language. It is my opinion, after looking at dozens of practice valuation reports created by many different groups, no one creates a more fair and understandable report explaining the value of a practice than Bentson Copple & Associates! When I finally found the right practice for me, Doug's expertise and suggestions saved me tens of thousands of dollars! For those coming out of residency or early in their careers who are hesitant to spend the money for buyer representation services, Bentson Copple & Associates' services are well worth the cost!
While I have known Chris and Doug for several years, I have come to know Shannon Patterson and Laura Overcash more recently, but I am no less impressed by them and their work than I am with Chris and Doug. They are fantastic listeners and are adept at helping to tailor their services to the needs of the individual. Each member of the team exhibits outstanding customer service skills with a sincere and personal touch that recommends them well!
Can’t say enough about the transition process; great service…now great friends! As a seller, I felt comfortable and so did the buyer!! If either party (buyer or seller) has any trepidation about Bentson Copple & Associates or the valuation/transition process, feel free to give them my number.
I wanted to drop you a line to express my gratitude for the services that you have provided during my orthodontic practice transition. It was truly a pleasure working with your group, and looking back on the experience, I had no clue how little I knew about transitioning a practice until I began working with you.
Throughout the process, I have always found your organization to be very professional and prompt in responding to any of my inquiries. Your attention to detail was excellent, and documents were routinely produced in a timely manner.
I am most appreciative that, as the result of your fine work, the negotiation process went very smoothly, and it never threatened the working relationship between myself and my new partner.
I would, without reservation, recommend your organization to anybody who is considering transitioning their practice and speak with any potential future clients about the excellence of your service.
Thank so you much for everything, especially for the determination on getting to us! The residents couldn’t stop talking about your amazing presentation and all of the knowledge you have. Thank you.
I would like to sincerely thank all of you for making my recent orthodontic practice transition and sale such a success. Your entire team's guidance throughout the transition process was invaluable, and each step along the way was handled with the highest level of professionalism.
From the initial on-site visit by Chris and Shannon, a clear understanding of my practice and its value to potential buyers was developed. In addition to observing my facility and office atmosphere, you were able to determine certain intangibles such as my personality traits and the style of my practice. You really took the time to get to know me!
I want to thank Shannon for providing outstanding recruitment services and for providing me with many candidate profiles to choose from which were potential matches for my practice. I believe we truly found the perfect match. What a great service for both buyers and sellers! Above all, it was handled with the utmost in confidentiality.
I also want to thank Doug for his expert guidance in the valuation process and for mediating the actual sale of my practice. He was always quick to respond to any questions which may have arisen from either the buyer or the seller. Ultimately, Doug was able to bring all the moving parts of the sale together to close the deal.
Bentson Copple & Associates' service was outstanding throughout the whole process of selling my practice. Chris Bentson’s valuation of my practice proved to be fair to the seller and purchaser. Their attention to introducing only those candidates that they thought would be a good fit for me was a large time saver. I realized soon into this process that their advice, backed by experience in these types of negotiations, was invaluable. It was not necessary for me to re-invent the wheel. Nothing came up that they had not encountered before. I am delighted that I took their recommendation for an attorney, Daniel Sroka, to navigate these negotiations. He was equally helpful and experienced in orthodontic practice sales. He and Doug Copple saw to it that my wishes were reasonable and then realized. At no time in this process was I disappointed with the service or help. I could not recommend this team more highly.
I have used Bentson Copple & Associates for almost every service they provide. The practice valuation was professional, timely, and fair. Their help finding an associate for my practice was invaluable to the growth of my business. Finally, the partnership agreement contract they created was equitable to both sides. I thank them for helping my practice prosper!
Chris Bentson and his team were extremely professional throughout my transition negotiations. Above all, he and Shannon Patterson did an excellent job matching me with a good fit for my practice goals and needs. My transition went smoothly because I was so well matched with the senior doctor, and because he was so well prepared by Chris and his team for making an effective practice transition. Although Chris represented the senior doctor in my transition, his team was impressively fair through the process. I couldn't have imagined better service!
On behalf of myself and the entire Northeastern Society of Orthodontics (NESO) Board of Directors, thank you for your outstanding presentation at our recent Board meeting March 3, 2012, in Boston. The information you provided regarding the “orthodontic state of the union” and the trends you are seeing in our specialty was very valuable and well-received by all the Board. You clearly have a great handle on the business of orthodontics, and your insights stimulated much discussion among the Board. We also thank you for your dedication to our great profession.
Transitioning becomes an educational process of which you were always there, well over sought, and attentive to my concerns. You assisted in structuring the equitable compensation I had initially desired. Thank you.
The entire team exceeded our expectations.The quality and service of this company cannot be matched.
I could not imagine not using the expertise of Chris and Doug for the most complex decision a practice owner can make. Not only did they provide excellent services for the transition, but I was also able to learn things about my business that will continue to make the transition a success.
As a recent graduate, Bentson Copple & Associates was a tremendous resource - not only in helping me find the right practice, but also in making the transition as easy as possible. They really paid attention to the details, and I couldn't ask for a better way to start my career. Thank you.
Bentson Copple & Associates took all the anxiety out of my practice transition. Their knowledge and experience were priceless. They were attentive to every detail, and there was no doubt that no matter what came up, they had been there and done that before. A five-star performance.
I am probably one of the younger clients of Bentson Copple & Associates. I cannot tell you how much I appreciate and value their expertise, guidance, and service. They not only understand the business of orthodontics, but they also provide outstanding guidance and support. I have worked with many practice advisors and evaluators, and Bentson Copple & Associates are by far and away the best.
Coming straight out of residency and purchasing an existing practice can be a scary process. Chris and Doug couldn't have been more helpful in guiding me through the process and looking out for my best interests. I can't thank them enough for their help, expertise, and kindness.
Thank you for all of the help you provided me in my practice purchase. It is an understatement to say that the deal got a little complicated, but I can't say enough about all Doug did to make it as smooth as possible and work out. I greatly appreciate his hard work, honesty, and advocacy on my part; without him, things would have fallen apart. I highly recommend Bentson Copple & Associates; it was money well spent.
Bentson Copple & Associates gave me the peace of mind and assurance that I wanted as a young orthodontist buying into an existing practice. I would absolutely use Bentson Copple & Associates again in a heart beat. Most of all, I appreciated their responsiveness to the questions that came up during the process, which meant I wasn't waiting on them to act.
Thank you for your wonderful expertise and quick response time handling our practice purchase transition!
After investigating several transition companies, I chose Bentson Copple & Associates because I felt that they would find the right person to care for my patients and staff after I retired. My instincts were correct; Chris was more interested in finding the best match for my office rather than just selling the practice. I’m very pleased with the candidate he found!
I can say nothing but good things about Bentson Copple & Associates. We were served with excellence in every respect. I highly recommend them to anyone considering the transition/valuation process.
Thank you for handling my orthodontic valuation and practice transition with the highest level of professionalism. It has been a very smooth transition that has resulted in a win-win situation for both of us.
The professionalism and service provided by Bentson Copple & Associates has been excellent. When it is time to develop a transition plan or simply have a thorough practice valuation, this group is top choice!
Selling your practice at any age is a stressful and emotional process. By using Bentson Copple & Associates, I was able to smoothly complete the sale in a fair and equitable manner for both myself and my partner.
This transition process was a wonderful experience. After 35 years in practice, it's not always easy to make the necessary changes. Fortunately, I have a work-back agreement with Dr. Miller and will be able to enjoy this work for a while longer.
Bentson Copple & Associates was invaluable as a consultant. I can’t imagine attempting the transition process without their assistance.
I first contacted Bentson Copple & Associates in late May and less than six months later, I closed on selling both my practice and professional building to a qualified buyer they found for me. During the entire process, the Bentson Copple & Associates team was there to advise me, assist me, and do everything possible to help bring this transaction to a successful completion. I have nothing but great things to say about Chris Bentson and Doug Copple and their team. Office assistants Laura and Shannon were friendly, accommodating, and efficient. Doug and Chris made themselves available by phone whenever I needed them, even on weekends and evenings. They were always professional, accommodating, and willing to work with my time table.
Chris Bentson and Doug Copple understand the business of orthodontics. Personable and supportive, their knowledge base is truly priceless. From the onset of our relationship, through the on-site visit, each step of the way… their attention to detail, accessibility during all hours, and response time has been amazing. My personal advisors, CPA, and Attorney commented that the professional expertise demonstrated in the valuation, construction of the cash flow projections/impact on both buyer and seller, and the terms sheet were the best they’ve seen. Their wisdom and candor during the negotiation phase was extremely positive.
Do not question the value of your investment with this team. They will become trusted friends and colleagues, and help you to enjoy the adventure of this process. Chris and Doug truly exceeded my expectations in every way.
Bentson Copple & Associates were phenomenal in marketing my practice and crafting a win-win situation. I enthusiastically recommend them to both sellers and buyers. Their knowledge, insight, integrity, and follow-through are exemplary.
Please accept my personal thanks and appreciation on behalf of the Council on Orthodontic Practice (COOP) and the AAO for your time and dedication to providing our members with valuable information in a concise format. Undoubtedly, all attendees, myself included, benefitted from your presentations at the 2011 AAO Annual Session Practice Transition Seminar.
Co-Chair, Practice Transition Seminar Planning Committee
Bentson Copple & Associates worked us through a unique buy-sell arrangement that in the end satisfied all parties involved.
I just wanted to thank you for all of your help getting in my new partner. He has been with us for a few weeks now, and things are great! We couldn't have done it without your help.
I have known Chris for nearly 17 years now, and no matter where either of us have been in our careers, I have looked to Chris for advice. Whether it was software, hardware, or now consulting with Bentson Copple & Associates, I know I can count on Chris. His recent evaluation of my practice and consultation with my wife and I was thorough and eye-opening. He touched on vital topics and was candid. He is well versed in so many aspects of an orthodontic practice and is well respected among the ortho community. I confidently look forward to many more years of a professional relationship with Chris.
We want to thank you from the bottom of our hearts for your invaluable assistance in making our transaction work out. As you well know, we had a challenging task at hand to make all three parties involved happy with the terms of the deal. Without Doug’s hard work and sound advice, this would not have been accomplished. Laura was always kind and accommodating with our many phone calls and e-mails, and Doug was very assessible and realistic with his timelines and charts. His dedication to the project was impressive and very much appreciated. We would not hesitate to recommend your firm to any colleagues looking to valuate or transition their practice.
I would like to thank you for the excellent job you did in evaluating my practice this past year. My staff and I really enjoyed the day you spent in our office and the valuable insights you shared. I found your final report to be extremely thorough, and I greatly appreciated your professional advice. I look forward to a continued relationship with you in seeking the right person to join the practice and eventually assume ownership. I have found my entire experience with your company to be professional and enlightening. Thank you again for your help and expertise.
Under the circumstances, I didn’t have much bargaining leverage. I was very fortunate to have my practice priced fairly and realistically so that results were quick, but with such an ideal candidate. There is no substitute for experience.
My buy-in negotiations were going at a snail’s pace prior to Chris and Doug’s involvement. They were able to help carve a fair deal for both parties and facilitate a timely closure of the agreement. I can’t recommend them highly enough!
From the outset, it was obvious that Bentson Copple & Associates had been down this road often. They were efficient, patient, and focused as we gathered information on my practice. The final result was more than the valuation they promised, but a clearer picture of the financial state of my practice. Many thanks, Bentson Copple & Associates .
Thank you for your expertise in helping to transition our practice into a two doctor practice. Your expertise in appraising and evaluating a practice was outstanding. Both my new partner and I felt equally good with the final terms of the contract. Change is always difficult, but with your input it was a pleasant experience. We both have and will continue to recommend you highly to any of our fellow professionals who are thinking of a bringing in a partner or transitioning a practice.
Chris Bentson and Doug Copple were extremely professional in our dealings related to the recent sales of our two orthodontic practices. They were involved from the initial stages of our transitions, putting together a practice appraisal for both our main office and satellite practice, and handling negotiations between the parties. They worked diligently to meet our desired closing dates, even over the Christmas/New Years holidays, coordinating the final negotiations between the attorneys. Doug Copple’s commitment to “get the job done” at whatever the time of day or night, over the weekends, etc., was totally commendable, and I really appreciate it.
They were at all times nice to deal with. After our period of involvement, I consider them friends. I give them my highest recommendation. They are not inexpensive in their hourly fees, but are knowledgeable, wonderful to work with, and they get the job done.
I would highly recommend Bentson Copple & Associates to any orthodontist considering a practice valuation. Their experience ensures both parties involved that they are being treated fairly and will give both buyer and seller realistic expectations. They have an experienced team to assist buyer and seller through the steps of the transition process, and their guidance helps reduce the stress of this challenging process. The professionalism displayed by their team in dealing with sensitive issues was greatly appreciated.
I would highly recommend Bentson Copple & Associates to anyone. Their willingness to help me not only manage but also understand my transition into an existing practice was priceless. My confidence in understanding contracts and the process has helped me to advise close friends in dealing with the anxiety of transitioning from school/residency into the real world of business. The other nice aspect about the valuable education and help that I received is that it came at a very reasonable price when compared to others in the industry. All in all, I could not have been more satisfied with the team at Bentson Copple & Associates.
Bentson Copple & Associates made the practice transition easy with quick and knowledgeable advice.
My associate and I were both very pleased with the thoroughness of the practice valuation.
We have been very satisfied with the professional competence of the initial and updated valuations of our practice. Of equal importance for us, being in a smaller community, was the diligence of Bentson Copple & Associates in finding a very qualified candidate for our transition who is also an excellent match for our practice.
Thank you for the recent seminar given to our Pioneer Valley Orthodontic Study Club. It was well organized, and your presentation was superb. Our members appreciated the timeliness of the material, and it certainly sparked enthusiasm in many vital areas of our practice and personal situations. On behalf of our entire group, I commend you for your dedication to excellence and for your passion to communicate these important ideas to our orthodontic colleagues.
Thank you for taking the time to speak to our Indiana University orthodontic residents on “The Orthodontic Practice in America: Benchmarks & Trends.” You provided the residents with a well organized and comprehensive seminar on business topics with which they will have to deal shortly. You were knowledgeable and researched the topic well. The residents enjoyed your easy manner of presentation and your ability to respond to their questions. I would recommend you as a future speaker on business management topics to orthodontic residents.
It is obvious to me that one of your favorite things to do is speak to the students. You always seem eager to address them, perhaps because of your genuine concern for their welfare and future success. Your material is unique and important whether they utilize the knowledge in starting up their own practices or transition into an established practice. We do what we are able to found their knowledge and skills in orthodontics, but we look to experts like yourself to help students appreciate and navigate through the business of orthodontics.
Although your schedule is always busy, please reserve time for a presentation at Saint Louis University every year. On behalf of our present and future students, thank you for all you do.
On behalf of New York University Department of Orthodontics, I thank you for your recent presentation to our orthodontic residents. The residents were very appreciative of your seminar. Their only regret is that they did not have even more time to spend with you. Perhaps we can arrange for another visit in the near future.
On behalf of the Cleveland Society of Orthodontists, I want to tell you how much we enjoyed your presentation on Business Succession Planning. Our members who attended spoke favorably about the information you presented and were glad they attended. Your lecture brought new insights and valuable information to our profession; I would imagine they will all put some of your ideas into practice.